Reimagining the Digital Driving Experience for Peugeot
This concept redesign explores how the Peugeot mobile app could better support drivers across their ownership journey — from vehicle monitoring to service management and brand engagement. The goal was to simplify complex information, reduce friction in key tasks, and create a premium digital experience aligned with Peugeot’s evolving design language.
To inform the redesign of the Peugeot companion app, I conducted a case study analysis of Airbnb’s mobile experience. Airbnb demonstrates strong clarity in high-stakes decision flows, layered information architecture, and emotionally resonant microinteractions.
The objective was to extract transferable UX principles from a best-in-class consumer platform and apply them to the automotive context.
